If the answer to this is no…why not! Signing your business up for Facebook, Twitter, Linkedin, etc. is free. Of course you can advertise on the aforementioned sites, but for the purposes of this post I'm just referring to the free accounts.
If posted regularly, Social Media can have a dramatic impact on traffic to your website. Bing and Google feature Social Media data in it's search results. Bing has even integrated your Friends Facebook 'likes' into it's search page. Even if a search doesn't show any likes from your friends, a businesses Facebook page status may appear in the search.
Google of course now has Google +, which is the search giant's attempt into the Social Media world. You may have noticed the +1 icons beside search items and other links in Google. This is Google's version of the Facebook 'like' button. Your +1's will be assembled in your public Google profile and in your Google + account.
In addition to traffic, there are numerous other benefits to having a Social Media prescience for your business. It's a tremendous way to interact with your customers. Whether it's from a customer service standpoint or for announcing new products, services, promotions, etc. The data showing the trends in consumers time spent online are staggering. Facebook is still dominating the social networking world. According to comScore's data in 2010 Facebook was the most visited site in the U.S.
Even more impressive is the time users spend on Facebook. In 2010 the average user spent 25 minutes daily on the site. That was a 6% increase from the year before.
Some of my other favorite stats from the infographic pictured..
- 87% of consumers trust friends' advice over a critic review.
- 50% of Twitter and Facebook users have recommended a brand.
- 50% of all new cell phones purchased are smart phones. It's safe to say the trend in mobile and tablet browsing is going to keep increasing. It's also safe to bet that users are spending a great deal of time on these devices browsing Social Networking sites!
Sources: HCCMIS , Mashable , Techcrunch