Local search is more important than ever. If your business is not currently listed in local search stop everything you are doing and take a few minutes to take care of that situation. (links below)
The stats are impressive and cannot be ignored.
- There are more than 10 billion unique searches a month in the US
- 40% + of those searches have local intent
Rather than try to explain how local search works I figured watching this Google Video would be the quickest and easiest way for you to get the overview.
There is some great news - it is EASY to get added to local search and of course Google isn't the only game in town....just the most important. :)
So get out there and register - you'll be glad you did!
Web Station's Google Local Listing