Marketing, Sales »

[Jul 3, 2009 | 0 Comments]

I was recently going over some Paul Lemberg F5 material and some well known but often overlooked statistics hit me like a ton of bricks....I knew that selling to existing clients was much cheaper and easier than acquiring a new customer and I talk with clients about this all the time but I didn't realize how drastic the numbers were: The average chance of selling to a new prospect is 1 in 8. The average chance of selling to an inactive clients is 1 in 3. The average chance of selling to an active client is 1 in 2. Now there are a few (and I mean very few) businesses that literally cannot sell to past clients - for instance- if you run a funeral home return business is a tough proposition! If you only offer one product or service then develop another one and market that. There is always opportunity with a complimentary product, service, special attention, etc... Existing clients that are happy with the current service you are providing them will often bump up to a product that is 3 to 5 times more expensive if you can show them the value that comes with the price tag - especially in a business to business environment. The fact is most of your clients have no idea that you even offer any products or services other that what they are currently purchasing from you. Sometimes it is as easy as showing them an example of work that you did for someone else. I once sold a huge amount of print work by just showing a client a catalog that we did that I was particularly proud of. His response, "You do print work?" This was someone that I had been working with for years and as far as he knew my box was web design and development. So the question to ask yourself is what products or services do you have that many of your customers don't know about? If you aren't sure some quick reports out of your accounting software should be able to tell you. Once you identify them make a list of your customers and segment the list so you can market differently to each group depending on their purchase history with you. Send an email blast, host a lunch-and-learn, send out postcards or simply pick up the phone...doesn't really matter what method you use as long as you do it - you will be surprised by the results. As I said before this point is fairly well known but we all need to be reminded from time to time and that is the exact reason I am writing this post, to remind myself!  Have a great Independence Day!

Clients, Graphic Design, Marketing, Web Design, Web Video »

[Jun 20, 2009 | 0 Comments]

If so then one of our newest clients can help! Yarborough Professional IRS Debt Solutions has been helping businesses and individuals with their tax problems for more than 30 years.

When we first met with David Yarborough he was interested in updating his website and really making it educational for site visitors that might be dealing with IRS debt problems. We knew right away that video was the answer and we decided that some green screen video sessions were in order. [More]

Graphic Design, Marketing, Portfolio Images, Web Awards »

[Jun 10, 2009 | 0 Comments]

1st Place in the Best Use of Image Category!   Traci Zeller - An all Flash website that is truly all about the images! Visitors to Traci's website know instantly what her style is and if she is a good fit for them for Interior Design services. Traci is also an avid blogger and you can read about all her latest works and antique finds. Check out Traci's Blog.   We couldn't have done it without photographer, Wayne Morris - Wayne is a premier photographer in Charlotte that does amazing work in interior and exterior settings.   The competition:,,,,,,,, We Took 2nd Place in the E-Commerce Category!   Tikes Time - Against competition like,,,,,,, and we are extremely happy with a 2nd place finish!

Graphic Design, Marketing, Web Video »

[Feb 7, 2009 | 0 Comments]

You have probably already seen these little flip video cameras around for a couple years now. This is the new model and amazingly this little cell phone sized gadget shoots 60 minutes of 720p HD video! In fact it is the smallest high definition camcorder on the market today and it is priced at just over $200! Easy to use: The Flip Mino has a built in USB arm and with the press of a button you plug the Mino into a PC or MAC and all the software you need to send your video footage to a client or Grandma is built in. I bought one of these for my wife and I now get 2 or 3 videos a week of my kids doing really cool stuff while I am at work. You only need to see a couple of these to start to realize the power of video and start to understand why it is so quickly changing our internet experience. Customizable: The Flip Mino image in this post is not here becuase of some Photoshop magic. This is an actual camera that we designed for a client (Noltec Southeast) for a really cool promotion they are rolling out to some of their existing clients. I can't let the cat out of the bag yet but suffice it to say that these little cameras are inspiring us to come up with some really cool and different marketing ideas. For more information check out the Flip Mino website. If you are interested in more information on customizing a Flip for your company or want to talk about the cool marketing potential scoot on over to our contact page and let us know.