Internet Marketing, Marketing »

[Oct 4, 2011 | 0 Comments]

If the answer to this is no…why not! Signing your business up for Facebook, Twitter, Linkedin, etc. is free. Of course you can advertise on the aforementioned sites, but for the purposes of this post I'm just referring to the free accounts.


[More]

.NET Programming, Copywriting, Database Programming, Internet Marketing, Javascript Programming, Local Search, Marketing, SEO, Web Development »

[Aug 16, 2011 | 0 Comments]

We are currently looking to expand our team here at Web Station. If you are interested in web technology and enjoy working in a fast-paced environment with crazy (crazy awesome in most cases :) ) then you should apply. [More]

Copywriting, Internet Marketing, Marketing »

[Jan 1, 2011 | 0 Comments]

The following is a guest post by our good friend Stacey Martin. Stacey has worked as a professional copywriter and marketing specialist in Charlotte, NC and is starting a new job with Forest Hill Church next week. We would like to wish her well at her new job and thank her for providing this great content for our readers! [More]

Client Spotlight, Marketing »

[Oct 3, 2010 | 0 Comments]

It is always an honor to be able to showcase our amazing clients. MTB Mechanical has been helping Charlotte residents with their heating and cooling needs for over three decades! Recently they have added plumbing services to the mix to offer even more to their customers.

If you have any problems with your HVAC or plumbing give MTB a call - you'll be glad you did! [More]

Graphic Design, Internet Marketing, Marketing, SEO, Web Design, Web Development, Clients, Client Spotlight »

[May 13, 2010 | 0 Comments]

We have had the good fortune of working with Doctors Yaste and Hufanda of Ballantyne Dentistry for a little over a year. They are a great client for us because they are so open to new ideas in marketing and we are always trying new things.

We are very happy to have them as our first 'Client Spotlight' post here at Charlotte Design Blog. [More]

Internet Marketing, Local Search, Marketing, SEO »

[Apr 10, 2010 | 3 Comments]

We are taking local search to the next level with this post. When you submit your business to local search you are far ahead of the competition. But what happens when you take just a little more action? You will surely be a standout in your market and start to compete at a very high level online.

If you think of it in terms of the 80/20 rule - chances are you are in the top 20% of visitors to this blog if you have submitted your company to local search. If you take action on this information and list your business in all these directories you are now in the top 20% of the top 20% and that is a great place to be! It is amazing how universally true the 80/20 rule is and when it starts compounding on itself it is inspiring! [More]

Internet Marketing, Marketing, SEO »

[Mar 17, 2010 | 6 Comments]

Local search is more important than ever. If your business is not currently listed in local search stop everything you are doing and take a few minutes to take care of that situation.

The great news is that getting listed in local searches is pretty easy. Enter your information and then go through a verification process and your done.

I even have direct links to the local centers for the big three for you. [More]

Clients, Marketing, Portfolio Images, Web 2.0, Web Awards, Web Design, Web Development, About.com Readers Choice »

[Feb 5, 2010 | 0 Comments]

For the second year in a row we have been fortunate enough to have some of our websites nominated and accepted in the About.com Readers Choice Awards.

We won best use of images last year so we are especially hopeful of the design we have in that category. It would be great to repeat!

We have three websites in all up for awards. Please check them out and if you like our designs please vote for us. [More]

Celebrity Sighting, Clients, Marketing »

[Jul 25, 2009 | 0 Comments]

This was the first time I had been on radio and it was a great experience. What really struck me was just how good these guys really are at what they do. Even though I have been listening regularly now for around 9 months you really get a new appreciation when you actually sit in the studio with them. True professionals that are so in tune with each other totally ad-lib routines seem as though they have been rehearsed for weeks. [More]

Blogging, Marketing, Sales, Web 2.0, Internet Marketing »

[Jul 5, 2009 | 0 Comments]

All you hear about these days is web 2.0 and it is common knowledge that everyone knows what this is right? I find that most people do not have the first idea what web 2.0 is - even the ones that talk like they do! Here is what Wikipedia says..."Web 2.0" refers to what is perceived as a second generation of web development and web design. It is characterized as facilitating communication, information sharing, interoperability, user-centered design and collaboration on the World Wide Web. It has led to the development and evolution of web-based communities, hosted services, and web applications. Examples include social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. Who knows what that means? I have been building websites professionally for 10 years and I think I pretty much get it - although folksonomies is new to me and I will be going to reseach that as soon as this blog post has been finished. :) The most important difference (at least from a marketing standpoint) here is that Web 1.0 was a company building a website that displayed it's products and services in a way that they thought their customers wanted it. Web 2.0 is more of a shift in mindset than a shift in technology. You need to communicate with clients and prospects in a way that helps you build lasting relationships with them. You care what they need and want, you actually ask them for that information and then you provide that for them. Here are a few ideas for people trying to get started in Web 2.0. Start a blog (or start posting on that one you set up a year or two ago and has been sitting there just waiting) and showcase your expertise by regulary posting about your company and industry. The key here is to pay attention to the comments that your blog readers post. Jump in and answer their questions or concerns where applicable. Always remember that critical posts are a way for you to improve your product - don't take it personally! Set up a Facebook account and Facebook fanpage for your business. I have many clients that tell me they are too busy or old to use Facebook. My advice - get over it! Facebook is a business tool as much as it is a way to stay connected with your friends - if you aren't already using it get signed up today. You can check out the Web Station fanpage here. LinkedIn - A business oriented networking tool that is free and easy to use. If you aren't using it get started - you will be amazed how quickly your network can grow. Twitter - Twitter is a micro-blogging platform that has taken the Web 2.0 world by storm this year. You are limited to 140 characters so you will need hone your copywriting skills. Twitter is a great way quickly test products, run promotions, ask questions, etc... to other Tweeples that are interested in your market. If you would like to follow Web Station on twitter you can do it here: http://twitter.com/webstation. Video sites: YouTube.com is the one you always hear about but there are a ton of them out there...Blip.tv, Revver.com,  Viddler.com, Imeem.com, Truveo.com, etc.... if you have video start leveraging it on these sites - video is only going to get bigger in the coming years. Company Profile Sites: Squidoo.com, Wetpaint.com, hubpages.com, kaboodle.com, etc... the list goes on for miles. Utilize these sites to cast your net as wide as possible. Photo Sharing Sites: Flickr.com and Photobucket.com are the big ones but there are plenty more if you search. Web 2.0 is huge but this is a good start for beginners. The bottom line: Leverage the free resources offered in our Web 2.0 world and then communicate with the people that find you to find our what it is they really want. Take that information and rule the world!